Seed Co Zimbabwe is the leading producer and marketer of certified crop seeds in Zimbabwe, mainly hybrid maize seed, but also wheat, soya bean, barley, sorghum and ground nut seed. Most of hybrid and non-hybrid cereals and oil crop seed varieties are proprietary, having been developed and bred at Seed Co research stations through market-oriented research and breeding programmes. The seed is produced from Seed Co’s own parent seed under contract by an established producer network. Innovation and novel breeding methods are responsible for the success in developing successful hybrid varieties such as SC 727 and SC719 recorded by the Art farm as the highest yielding variety across all national varieties in Zimbabwe. Yield records of 21 metric tonnes per hectare have been achieved with these varieties. The research team is dedicated to ensuring that the nation has been served with productive varieties in all regions by continuously breeding varieties that are suitable and adaptable in today’s ecological conditions.