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Market Research Analyst

Role: Market research analyst assesses farmer/consumer preferences to help Seed Co decide how to market shape, & advertise all its products and services across Africa

Market analysts' responsibilities are:

  • Devise and evaluate methods for collecting data, such as surveys, focus groups, questionnaires, and opinion polls.
  • Analyze data using statistical software.
  • Interpret the data they've collected, organizing this information into statistical tables and reports.
  • Present their findings to executives and clients through charts, graphs, and other visual means to help them make better-informed decisions about product introductions, modifications, and marketing campaigns.
  • Create a visual of industry trends and of competitors so organizations can predict how products and services will fare in the
  • marketplace.
  • Measure effectiveness of marketing programs and strategies.

Minimum requirements:

  • University degree: a bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, communications, or a related field.
  • An MBA or other advanced education isn't required, but is an advantage.
  • Certification: Certifications are voluntary but strongly recommended because they help demonstrate professional competency.
  • Minimum 5 years experience in market research is a plus.

If interested and you meet the above requirements, email your cover letter and a recent updated CV to: recruitment@seedcogroup.com
Closing date for receiving the Expression of Interest is 31 March 2022. Only shortlisted applicants shall be acknowledged.

Thursday, March 31, 2022

We are encouraging women to engage into farming for the betterment of their lives.

Seed Co has provided us with a stable market and technical support during the season.

We received a planter, plough and harrow from Seed Co and this greatly improved our lives as communal farmers.